Passport International Beerfest Brings Global Experiences to You

October~~ It is that time of the year where we cheers with our friends and family. Where every pub, bar, tavern, and bistro in town will celebrate beer and cider’s glorious existence. This year, Heineken Malaysia Berhad has got something up its sleeves for beer lovers ;)

Taking the celebration to a whole new level with an international beer and cider experience, Heineken Malaysia Berhad——introduced its brand new initiative, Passport International Beerfest in an extravagant event at TREC KL! The event was filled with exciting activities such as percussionist band, dance performances, stilt walkers, jugglers, magicians and brand ambassadors dressed up in Japanese and German costumes. There were also Irish models who marched around the event grounds making the festival merrier ^^

Heineken Malaysia Berhad's Passport International Beerfest began with a bang on Sept 22, 2016 at Trec KL. Let the festivities begin!

Passport International Beerfest @ Trec KL

  Passport International Beerfest via Heineken Malaysia ft. stilt walker and mime for the launch ;)

the living statue :P

Passport International Beerfest is an all-out celebration of HEINEKEN Malaysia’s range of beers and ciders from The Netherlands, England, Germany, Ireland and Asia, and a chance to bring to life the experiences and cultures behind each of them.

4D virtual reality booth set up for Passport International Beerfest @ Trec KL

Let the festivities begin! #passportbeerfest

Aspire to bring all beer lovers a bigger, better and improved experience through a virtual reality globe simulator, the digital experience will give discerning drinkers an opportunity to explore another country and its culture while enjoying the brews of their choice at the same time. On top of that, consumers will not only be enjoying attractive promotions but will also be able to own a set of six limited edition Passport International Beerfest collectible mugs as memorabilia throughout the celebration across selected outlets during this campaign period ;)

virtual reality simulation created by Heineken Malaysia Berhad for Passport International Beerfest ;)

six limited edition Passport International Beerfest collectible mugs up for grabs ^^

Passport International Beerfest @ TREC KL marks the start of the month-long campaign, for more information on Passport International Beerfest and to know more on how to be a part of the celebration, log on to www.facebook.com/PassportInternationalBeerfest ;)

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