Showing posts with label Guinness. Show all posts
Showing posts with label Guinness. Show all posts

Tuesday 10 December 2019

Guinness Flavour by Fire Festival @ The Gasket Alley, Petaling Jaya


Guinness Flavour by Fire festival celebrates all things roasted, grilled and BBQ’d; thousands of foodies turn up to feast on specially-curated dishes paired with cold, smooth Guinness Draught.

Fire is a force with an awesome transformative power. When it comes to food, fire is what turns simple raw ingredients into mouth-watering meals. Guinness, Malaysia’s No. 1 Stout, understands this better than anyone – the barley used to brew Guinness is roasted at exactly 232° Celsius, which gives the beer its distinctive dark colour and delicious roasted flavour notes. 

Guinness Flavour by Fire Festival @ The Gasket Alley, Petaling Jaya


Guinness Flavour by Fire chefs Kok Fung, Sherson Lian, Sapna Anand, Suren Krishnan, Johnny Fua (L-R) 


enjoying the atmosphere outside at Guinness Flavour by Fire

Celebrating this transformative power of fire, the Guinness Flavour by Fire festival brought together some of KL’s hottest chefs and musicians for a two-day feast for the senses at The Gasket Alley in Petaling Jaya. Serving up a range of delectable dishes for the thousands of hungry party-goers in attendance were five chefs, each with their own signature styles and techniques.
Celebrity chef Sapna Anand, from GOA by Sapna, took inspiration from traditional Indian barbeque recipes for her menu, including her signature Kashmiri lamb chops. Marinated in roasted spices and citrus and cooked over a charcoal grill, the beautifully tender lamb with its delicate balance of flavours and flame-seared exterior paired perfectly with the cold, smooth Guinness Draught.

A selection of dishes from Chef Sapna Anand of GOA by Sapna, paired with Guinness


A selection of dishes from Chef Suren Krishnan of Tipsy Boar, paired with Guinness

Chefs Sherson Lian and Johnny Fua from Kitchen Mafia put on an eclectic mix of dishes, melding Western and Asian influences to create surprising takes on a range of favourites from seafood to duck. Cooked over an ‘outback-style open fire’, the duo used locally-sourced wood including bamboo and rubber wood to give each offering a unique flavour unlike anything cooked in a traditional kitchen.
Suren’s style, a mash-up of Southern USA, European, and Asian barbeque techniques, focused – as the name of his restaurant suggests –Tipsy Boar, focus on various cuts of pork. Artisanal chorizo and German sausages, Kansas-style spare ribs, and pork knuckle slathered in a Guinness glaze were cooked in a ‘low-and-slow’ style over wood from locally-grown mangrove and fruit-trees. The end result: melt-in-the-mouth, rich and satisfying dishes which had attendees clamouring for more.
Meanwhile, Pitmaster Kok Fung, from Texas Barbeque joint Burnin’ Pit, harnessed the power of fire in a similar way. His signature dish, dry-rubbed beef brisket, was smoked for over 12 hours to impart an incredible depth of flavour to the mouth-wateringly tender meat. The wood used in the smoker – tropical fruit trees such as mango, jackfruit and durian – added a Malaysian twist to his authentic, rustic style. Served up with pickled mangos, gherkins and jalapenos and a smoky Gula Melaka and berry barbeque sauce, the cold, smooth Guinness contrasted with the sharp and sweet flavours of the sides and the richness of the meat to create a well-rounded flavour experience.

Lamb cooked over an outback-style open flame by Kitchen Mafia


Paneer roasting on the grill from Chef Sapna Anand of GOA by Sapna


Pitmaster Kok Fung_s smoked beef brisket


a chance to pour your own Guinness at Flavour by Fire, hands on learning of the Guinness Two Part Pour


cheers~

This being a Guinness event, there were plenty of other activities to keep attendees entertained after they had feasted on all the food on offer. Performances from fan favourites Kyoto Protocol, K-Town Clan, Crinkle Cut, Church Mouse and Skits got people moving on Day 1 of Guinness Flavour by Fire, while Day 2 saw Jumero, Kaya, Dani Komari, Samantha Diana and Muzza and Arjuna take the stage to heat things up.


Dani Komari _ The Nightshades performing at Guinness Flavour by Fire


Kyoto Protocol performing at Guinness Flavour by Fire


Long Bar Challenge prizes ;)

Perhaps the most popular activity was the Guinness STOUTie machine – a device which uses a malt extract to print a selfie directly onto the head of a glass of Guinness. Previously only available at the Guinness Storehouse in Dublin, Ireland, hundreds of people lined up to get this exclusive opportunity at Flavour by Fire!

The Guinness STOUTie Machine


me, my Guinness & I ^^^ For the first time outside Ireland, 
guests at Flavour by Fire could get their very own Guinness STOUTie (Stout+Selfie)


guests dig in to some delicious flame-cooked food at Flavour by Fire

Finally, the return of the Guinness Long Bar Challenge – previously seen at Guinness St. Patrick’s Day events – gave party-goers the chance to get their hands on exclusive Guinness merchandise by sliding a bottle of Guinness down a bar in a test of skill and precision. T-shirts, bottles of Guinness-infused steak and barbeque sauces, and handmade Guinness chopping boards – perfect for serving up your own home-made fire-kissed dishes – went home with the winners across both days of Flavour by Fire.


A Long Bar Challenge contestant prepares to slide the bottle along the bar

Winners of the Long Bar Challenge stood a chance to win exclusive Guinness merchandise including custom-made Guinness chopping boards

For more information on Guinness and to keep an eye out for future events, check out facebook.com/guinnessmalaysia.





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Saturday 24 February 2018

Tiger Beer Launches Its Chinese New Year Campaign For The Year of The Dog~


Starting the year “full” by stocking up on supplies will symbolize a year filled with good vibes, fortune and prosperity. This is one of the beliefs in Chinese culture that the way we start the year will set the tone for the rest of the year. Heineken Malaysia Berhad offers its loyal consumers a great year that overflows with prosperity and togetherness as Tiger Beer unveiled its Chinese New Year campaign packed full of opportunities to win!


Tiger Beer Launches Its Chinese New Year Campaign For The Year of The Dog ^^

The grand launch event was attended by HEINEKEN Malaysia’s management team, trade partners and members of the media. The event was graced by a stunning lion dance performance to bring out the festive feeling among the guests. While the God of Prosperity engaged with the crowd by giving away Mandarin oranges and fortune cookies, guests had the opportunity to participate in a Yee Sang tossing ceremony, gleefully wishing for a bountiful year ahead that will overflow with prosperity and togetherness. Guests were then treated to a delightful dinner while being entertained by May Mow, a local singer, who invoked their joyful spirits ;)


delightful dinner with joyful spirits~


During this delightful season, consumers who fill their glasses with Tiger Beer and other HEINEKEN Malaysia products at participating coffee shops, food courts and Chinese restaurants, can instantly redeem a pack of limited-edition Tiger Beer playing cards while also having the opportunity to take home prizes such as cash ang-pows worth RM99 or cans of Apple Fox Cider ;)


Exclusive Tiger Beer Mahjong sets are on offer at participating stores too. Consumers can own a set at RM99 only, while stocks last, when they purchase one 24-can pack of Apple Fox Cider and two 24-can packs of any other HEINEKEN Malaysia products. Consumers can also keep an eye on the new packaging for Tiger Beer and Guinness during this festive period, designed to make the Chinese New Year celebrations merrier this year.

On top of that, shoppers at selected Tesco outlets in Peninsular Malaysia who purchase HEINEKEN Malaysia products worth RM200 and above will be able to play a game and win even more prizes. Three consumers will also score themselves an opportunity to sprint around a TESCO store to fill their carts with items that will be paid for by Tiger Beer!


a great year that overflows with prosperity~~ ^^

cheers~ for a year of prosperity!

For more information on Tiger Beer Chinese New Year Campaign 2018 and the abundance of promotions, as well as the dates and locations of outlet events, please visit https://www.facebook.com/TigerBeerMY. *These promotions are only open to non-Muslims who are 21 years old and above






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Friday 12 May 2017

All Things Bright & Beautiful: Guinness Bright——A Brand New Guinness Stout Now Available Exclusively in Malaysia


Calling all stout lovers~ If you don't already know the future’s bright for Malaysian beer lovers ——Guinness, Malaysia’s favourite black brew, has launched a brand new stout especially for the Malaysian market: Guinness Bright! A smooth and fresh stout infused with invigorating coffee, ginger, and lemongrass extracts, Guinness Bright is stout as you’ve never seen it before ;)

Guinness Bright——A smooth and fresh stout infused with invigorating coffee, ginger, and lemongrass extracts ;)

Guinness Bright——A Brand New Guinness Stout Crafted exclusively for Malaysia ;)

Available all across the country from today, Guinness Bright is a brand new addition to Guinness’ lineup of award-winning stouts. Crafted exclusively for Malaysia, Guinness Bright was developed in partnership between brewers at Heineken Malaysia Berhad and Guinness’ Open Gate Brewery in Dublin, and is not available anywhere else in the world ^^

Guinness Bright——A Brand New Guinness Stout Now Available Exclusively in Malaysia b^^d

Guinness Bright is available in 325ml bottles and 320ml cans, and can be found at bars, pubs, restaurants, coffeeshops, and supermarkets across Peninsular and East Malaysia. Bottled at 4.5% for a smooth finish, Guinness Bright will complement the existing lineup of Guinness Draught and Guinness Foreign Extra Stout, and is intended as a permanent addition to the range of brews on offer in Malaysia.


All Things Bright & Beautiful: Guinness Bright launch @ The Quad, TREC KL

If you’d like your first taste of Guinness Bright ‘on the house’, the Guinness Bright Bar will be in place at The Quad, TREC, until 20th May. From 9 pm onwards on Thursday, Friday, and Saturday nights, curious drinkers can brighten up their evening with a complimentary sample of the new brew. Samples are limited to one per customer, non-Muslim and aged 18 years and above, and are available while stocks last.

Guinness Bright Bar @ The Quad, TREC, get a sip of the brand new Guinness Bright ‘on the house’! ;)

For more information on Guinness Bright and the Guinness Bright Bar, log on to www.facebook.com/guinnessmalaysia :)





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Saturday 25 February 2017

GUINNESS St. Patrick’s Day 2017——Biggest St. Patrick’s Celebration Ever!


Irish eyes are set to smile on Malaysia this coming March, as Malaysia (and Ireland)’s favourite black brew, GUINNESS, will be hosting the largest St. Patrick’s party the country has ever seen. Taking place in various locations simultaneously across Peninsular and East Malaysia on the weekend of 17th-19th March 2017, drinkers can expect an authentic Irish experience of great music, great food, great craic, and of course – great beer ;)

St. Pat's - Media Preview NightDonkey & Crow Irish Pub, TREC Kuala Lumpur
—Let's Get Together— ^^

The central event, a three-day festival of GUINNESS and all things Irish, will take place at Publika, Kuala Lumpur, from Friday 17th - Sunday 19th March, and is open to the public. Featuring three days of live performances, exciting games and activities, delicious Irish food & Guinness infused dishes and free GUINNESS giveaways, this St. Patrick’s Weekend is set to be the biggest and best celebration this side of Dublin!

Satellite events will also take place on St. Patrick’s Day itself – Friday 17th March – in Penang, Ipoh, Johor, and Kota Kinabalu, spreading the cheer nationwide. This will coincide with events held in Dublin, New York, Sydney, and many other cities across the world, bringing hundreds of thousands of people together to lift a glass of GUINNESS in the air and embrace their honorary Irishness. 

—Let's Get Together— with the Guinness Team ;)
Sláinte! 
Nick Larkworthy, Marketing Manager of Guinness in da house~

And the fun doesn't end yet, the Malaysia (and Ireland)’s favourite black brew GUINNESS has also partnered with Grab to offer one lucky passenger an all-expense-paid trip to Dublin for themselves and a friend! Grab users simply need to enter the promo code ‘IRELAND’ into the Grab app, and not only will they receive an immediate RM5 discount on their next ride, they will automatically be part of the competition. The competition runs from 20th February until 16th March 2017, and at the end of the contest period, the Grab user with the highest number of rides accumulated will be jetting off to Dublin v^^v

#PouryourownPint ^^
To St. Patrick’s, To friendship ;) #TraditionalIrishMusic

This St. Patrick’s Day, more than 13 million pints of the black stuff will be consumed in 150 countries across the world – proving that on St. Patrick’s Day, everyone is Irish ;) So what are you waiting for get out your green clothing, practise your best Irish accent, and get together with friends and GUINNESS this St. Patrick’s Weekend. Sláinte!

Visit www.facebook.com/guinnessmalaysia for more information on the GUINNESS St. Patrick’s Weekend, the Grab contest, and to find out where the roving teams will be this month ;)






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Friday 11 September 2015

GUINNESS® & MALAYSIA: Celebrating 50 Years Together @ The Intermark, KL


When it comes to stout the world’s most iconic black brewGUINNESS® has always been my number 1 favourite, and just the other day, new excitement unleash as the Malaysian’s favourite black brew unveiled three Malaysia-inspired limited-edition designs for its Foreign Extra Stout bottles and cans at the Intermark Hotel, Kuala Lumpur in celebration of 50 years of brewing in Malaysia b^^d         

GUINNESS® & MALAYSIA: Celebrating 50 Years Together @ The Intermark, KL ^^
from then to now ;) #‎GuinnessMY50‬
Being the all-time favourite of the Malaysian market, since the first locally-brewed GUINNESS® left the brewery at Sungai Way, the location where it is still brewed today, GUINNESS® remains the best-selling stout in the country. On top of that, Malaysia-brewed GUINNESS® has been recognised as the best in the world, beating more than 50 breweries worldwide to win the coveted “GUINNESS® League of Excellence” award five years in a row b^^d

#‎GuinnessMY50‬
From then to Now ;) 

Management team of GAB at the celebration #‎GuinnessMY50‬
fans & friends of GUINNESS® gathered @ The Intermark, KL, celebrating 50 awesome years together 
#‎GuinnessMY50‬
Thum Chee Yuen, Sales Director of GAB; Hans Essaadi, Managing Director of GAB; Bruce Dallas,
Marketing Director of GAB (L to R)
unveiling the limited-edition GUINNESS®
Foreign Extra Stout designs with style ;)
One for the 50 awesome years! Looking forward for another 50 b^^d #‎GuinnessMY50‬
Cheers to GUINNESS®~ for 50 awesome years with Malaysia! ;) ‪#‎GuinnessMY50‬

The three limited-edition designs, each represents a distinct era in Malaysia’s journey stretching back to our tribal roots, through the age of independence, leading into modern day and looking ahead to the future. Being the first limited-edition GUINNESS® Foreign Extra Stout designs crafted exclusively for one country, the designs have not only been inspired by the wealthy history and culture of Malaysia; they have been crafted for Malaysians, by Malaysians. The creative minds of the ‘Creative Council’ comprised of musician Edwin Raj, artist Donald Abraham, film director James Lee, graphic artist Lefty (Julian Kam), and photographer Vincent Paul Yong ;)

the very first limited-edition GUINNESS® Foreign Extra Stout designs crafted exclusively for one country,
for Malaysians, by Malaysians b^^d

The collectible three limited-edition designs which comes with bursting vibrant colours and intricate patterns will appear on all bottles and cans of GUINNESS® Foreign Extra Stout sold in Malaysia from now until November, while stock last ;)

Celebrating 50 Years Together! Limited-edition GUINNESS® Foreign Extra Stout designs,
love the bursting vibrant colours and intricate patterns ^^ 
#‎GuinnessMY50‬


For more information, visit the GUINNESS® Facebook page @ https://www.facebook.com/guinnessmalaysia or search for the hastag #GuinnessMY50.  





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